Google AI Overviews are now showing for 30% of travel-related queries, as of the end of October, according to the latest findings from enterprise SEO platform BrightEdge. The presence of AI Overviews increased by 700% from September to October.
Why we care. If you work in the travel space, you’ll want to pay attention to this shift – especially during a busy time of the year. Google is now answering more specific travel questions (e.g., “things to do in [city], “family-friendly activities in [city]”) so it will be important to watch whether this impacts your traffic and whether Google is citing your brand.
More AI Overview findings. BrightEdge also reported that:
- YouTube citations have stabilized after a surge in September. This indicates YouTube will continue to be a core source of AI Overviews and YouTube SEO will be critical to think about.
- Overall volatility of AI Overviews decreased by 42% compared to September.
- In education, Google AI Overviews now answer more nuanced queries, such as career paths, certification requirements and comparative program details.
The report. October-November Google AI Overview insights (PDF).