OkCupid’s recent collab with generative AI, which enlisted ChatGPT to write in-app matching questions for users, resulted in a boost in website traffic and extensive media coverage for the brand. Ahead of CM sister pub PRNEWS’ Leveraging AI for PR online seminar on March 27, speaker Michael Kaye, Director of Brand Marketing & Communications at OkCupid, discussed the brand’s use of genAI, what his event session will entail, and advice for PR pros experimenting with the technology.
PRNEWS: In what ways does your brand use genAI for marketing and/or communications?
OkCupid: OkCupid matches people on what matters to them through in-app matching questions. These help us determine who is most compatible based on how they respond to our questions. At the beginning of last year, we decided to have ChatGPT write our matching questions for us, and the chatbot generated questions have been answered almost 4 million times.
Read the full article at prnewsline.com.
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