Reddit Ads Manager has been updated to simplify the process of creating and tracking campaigns more efficiently.
The platform now offers six new automated features designed to provide advertisers with easy access to creative best practices.
Why we care. These updates offer advertisers simpler ways to build campaigns and receive creative support, which could be particularly beneficial for small and medium-sized businesses (SMBs) with limited resources.
Smart headlines. This new tool automatically generates a variety of ad copy headlines tailored to Reddit’s unique audience. To utilize it, advertisers only need to input their website URL.
Creative asset cropper. This new tool enables advertisers to crop images to fit Reddit’s ad format specifications, making the upload process simpler.
Lowest cost automated bidding strategy. This new tool is designed to help advertisers maximize campaign results within their budgets by automatically setting an ad cost amount. Initially used by advertisers focusing on Traffic and Simple Create, it’s now available for those with Conversions and Installs objectives.
Average daily budgets. This update automates advertisers’ daily budgets to align with their total spend for the week, reducing the need for manual adjustments to accommodate spending fluctuations.
Updated campaign management. Reddit has enhanced its duplication and bulk edit functionalities to now allow advertisers to duplicate existing campaigns, ad groups, or ads, and use them as a blueprint for new ones. Additionally, the bulk edit tool features a new user interface, facilitating faster edits and optimizations for campaigns.
Reporting improvements to Reddit Dashboard. Reddit has updated its Dashboard UI to enhance clarity for advertisers tracking their campaign performance in real time. The updates offer improved usability, new graphs displaying performance metrics, and additional report filtering options for customized tracking.
What Reddit is saying. Reddit’s EVP of Business Marketing and Growth, Jim Squires, said in a statement:
- “Every campaign on Reddit is unique, and we’re focused on serving our advertisers’ needs while providing best practices on creative, strategy, and campaign management,”
- “Through automation, our aim is to make it easy to create the best and most relevant ad experiences for advertisers and users alike. Smart Headlines, for example, is an intuitive tool that all Reddit advertisers can leverage to effectively connect with their audience.”