The mega cultural event that is the Super Bowl has finally arrived—and with it, so have scores of brand campaigns and tie-ins aiming to capitalize on the game’s massive audience. But not all news that breaks around this time of year is intrinsically linked to football. An article in CM sister pub PRNEWS looks at a few marketing strategies that tap into the cultural moment created by the big game while striving to position brand messaging outside of mainstream news angles. Here’s how non-endemic brands have hitched their wagons to the event.
The post How Non-Endemic Brands Leveraged the Super Bowl’s Pop Culture Moment appeared first on Chief Marketer.