In our latest Brands on Fire profile, we brought you an in-depth look at the strategy and tactics behind Dos Equis’ college football Tailgate Throwdown, where one lucky fan scored the opportunity to design his dream tailgate experience. But a personalized tailgate experience isn’t the only way brands showed up for fans this season. An article in Event Marketer looks at how other brands have activated across the tailgate scene, from Bud Light’s Backyard Tour to Nike’s Yardrunners activation to e.l.f. Cosmetics’ pink glow-up bar.
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