Making the right martech choice to enable account based marketing just got an awful lot easier with the launch of B2B Marketing’s first Martech Vendor Spotlight Report, focused on the ABM category.
This brand new report provides and exclusive overview of vendors enabling ABM activity, and rates them against four critical assessment criteria: market momentum, customer focus, price versus value and implementation success.
In total 26 vendors were assessed and rated, who between them provide technology which enables a broad spectrum of the activities that constitute ABM.
The report is free to download from the B2B Marketing website, and was written by B2B Marketing’s lead analyst Peter O’Neill, who has over 30 years experience in evaluating the martech sector. He comments:
“The report reads like a who’s who of account based marketing technology, and it aims to provide the key information that marketers need when selecting a partner to underpin the building or enhancement of their ABM programmes. This is a critical decision, and one that marketers need to get right.”
Vendor profiles were built on a combination of publicly available information, together with additional data was requested to build a more nuanced and detailed picture.
Robert Norum, the resident ABM Expert within B2B Marketing’s Propolis community, comments:
“It was clear from the recent Global ABM Conference that ABM is going from strength to strength, with more and more organisations making it the focus of their go-to-market strategy. But that means ABMers have to continue to raise their game to ensure their campaigns achieve their potential. Martech is increasingly proving critical to achieve this, and there’s nowhere better to evaluate the vendors than in this report.”
Click here to download the report
Click below to view an on-demand version of the launch webinar for this report, with contributions from both Robert Norum and Peter O’Neill.
This report is the first in a series focused on key martech categories, with further topics currently in production and due for launch in the first half of 2024. These include Marketing Operations Solutions, Customer Data Solutions and Digital Customer Experience Solutions.
The post New! Comprehensive overview and deep-dive into account based marketing vendors: the Marketing Vendor Spotlight Report on ABM appeared first on B2B Marketing.