Google Ads is investigating reports of an issue impacting AdMob.
The affected users have said that while they are able to access AdMob, they cannot retrieve their most recent data.
Some clicks are not being counted in the reports, leading to inaccurate reporting as a consequence.
Why we care. Inaccurate data may result in an incorrect understanding of the performance of ad campaigns, making it challenging for advertisers to optimize their strategies effectively.
When will the problem be fixed? Google confirmed that it started investigating the issue on 21 November 2023 at 11.14pm UTC, however an update was still pending at the time this article was published. A spokesperson stated that more information will be provided shortly.
Deep dive. Read the service disruption announcement from Google in full for more information.
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