The sheer number of metrics available to a marketer in 2024 can be overwhelming. Not all are created equal, but one often flies under the radar: Share of Voice. SOV can significantly enhance competitive analysis. This often-over…
Google’s updated site reputation abuse policy attempts to tackle a growing issue in search: large, authoritative sites exploiting their domain strength to rank for content they don’t own or create. While the policy is a step …
The meteoric rise of artificial intelligence has enabled the industry to focus on collecting the right data—and make it actionable. Marketers are prioritizing metrics that inform strategic decision-making. They’re using new, and…
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover COLAsseums, Date Week adventures and Barbie’s Stream House. PEPSI CONQUERS FAN ENGAGEMENT AT THE ‘ COLA SSEUM’ With Paramount…
Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount Advertising’s Performance Now summit in New York City on Tuesday. But despite s…
The Department of Justice’s antitrust case aims to fundamentally reshape Google’s digital dominance by forcing the company to sell Chrome and restructure its market approach. Catch up quick. The key proposals: Divest Chrome …
“I am excited to introduce our next step in this journey, the Webex AI agent. This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. This AI agent brings together conversational i…